Tesla Expands Its Vehicle Rental Program into Michigan
Tesla has officially launched efforts to expand its direct-rental operations into Michigan — the heart of the American automotive industry. According to a filing submitted to the Michigan Department of Licens...
Tesla has taken formal steps to expand its direct rental operations into Michigan. A filing with the Michigan Department of Licensing and Regulatory Affairs shows Tesla registered a dedicated limited liability company, Tesla Rental LLC, to conduct rental business in the state. Although the entity was originally formed in Delaware in 2021, this filing signals a deliberate effort to operate a corporate-owned fleet in Michigan, a state that has posed regulatory challenges for Tesla’s direct-sales model.
Scope of operations
The filing describes a broad range of activities, including acquisition, ownership and short-term rental of electric vehicles, along with ancillary services such as toll handling, charging and roadside assistance.
Pricing
- Model 3 / Model Y: $60/day
- Cybertruck: $75/day
- Model S / Model X: $90/day
Customer benefits
Tesla’s rental package includes:
- Unlimited mileage
- Complimentary Supercharging
- Supervised FSD access
- $250 credit toward the purchase of a new Tesla (valid within seven days of a rental)
Restrictions
Rentals are limited to seven days and must remain within the state of origin; cross-state trips are not permitted.
Strategic rationale
At the prices listed, these rentals likely prioritize customer acquisition and experience over short-term profitability. Offering low-cost, multi-day access to Tesla vehicles gives prospective buyers a more substantive “test drive” to learn EV operation and experience Tesla features—especially FSD—under real-world conditions. The $250 purchase credit further incentivizes conversion and can offset rental costs or deposits, potentially stacking with other available programs. Overall, the initiative aims to undercut traditional rental options, broaden exposure to Tesla’s ecosystem, and encourage subsequent vehicle purchases or FSD subscriptions.
Scope of operations
The filing describes a broad range of activities, including acquisition, ownership and short-term rental of electric vehicles, along with ancillary services such as toll handling, charging and roadside assistance.
Pricing
- Model 3 / Model Y: $60/day
- Cybertruck: $75/day
- Model S / Model X: $90/day
Customer benefits
Tesla’s rental package includes:
- Unlimited mileage
- Complimentary Supercharging
- Supervised FSD access
- $250 credit toward the purchase of a new Tesla (valid within seven days of a rental)
Restrictions
Rentals are limited to seven days and must remain within the state of origin; cross-state trips are not permitted.
Strategic rationale
At the prices listed, these rentals likely prioritize customer acquisition and experience over short-term profitability. Offering low-cost, multi-day access to Tesla vehicles gives prospective buyers a more substantive “test drive” to learn EV operation and experience Tesla features—especially FSD—under real-world conditions. The $250 purchase credit further incentivizes conversion and can offset rental costs or deposits, potentially stacking with other available programs. Overall, the initiative aims to undercut traditional rental options, broaden exposure to Tesla’s ecosystem, and encourage subsequent vehicle purchases or FSD subscriptions.
